Company culture is becoming an increasingly popular business buzzword, but what does it mean? It’s not just about perks like free lunches and gym memberships. It’s about creating a workplace where employees feel valued, motivated, and invested in the success of your business. In this post, I’ll discuss building a healthy company culture that attracts and keeps the best employees.
What is the culture of a company?
Company culture is how people act and talk to each other at work. It’s not just the perks you offer or even your goal statement. People stay at a company because of its culture, even when it’s clear that they could find a job somewhere else with better pay or perks.
In other words, a company’s culture isn’t something that just happens. It has to be carefully grown over time through policies and practices that reflect the organization’s ideals. If you don’t have strong values or, even worse, if those values conflict with each other, no amount of money will keep people happy enough that they won’t leave at the first sign of problems.
Why is good company culture so important?
A good business culture makes for a better place to work, which makes employees happier and more loyal. When your workers are happy and interested in their jobs, they are more likely to tell their friends and family about your business and to stay with it longer.
Good company culture also helps your bottom line because you can hire better people for less money because they want to work for you and won’t leave.
How can you tell if the culture of your business is healthy?
Ask yourself these questions to find out if your company’s atmosphere is healthy:
- Are people at work happy? Do they like what they do and get satisfaction from it? If not, maybe you should make some changes.
- Does everyone in the office work together? Do people look out for each other when they need it, or do they keep their heads down and worry about themselves? A strong sense of camaraderie can go a long way toward making workers feel valued and respected by their peers and by management. It also makes them more likely to stay when things get hard, which they will surely do.
- Does everyone feel like they have an equal say at work, or does one person have more power than everyone else and make all the decisions about hiring new people or changing policies? Good leaders know how important it is for everyone on staff to feel heard by management. If your boss doesn’t seem interested in hearing from anyone but himself, herself, or themselves, it’s likely that things aren’t going so well with the culture either.
Do you want to keep a place where people can be open and honest and feel comfortable bringing up problems?
It’s important to make sure that workers feel like they can talk to management about their problems. If you want to keep your company’s culture open and honest and avoid problems in the future, you must make sure that every employee can talk to management without worrying about getting into trouble.
Open communication is also important because it makes sure that everyone always knows what’s going on, from small things like finishing jobs on time to bigger things like changes in direction or financial goals. This kind of openness will help you make sure that decisions are always based on facts, not guesses or rumors. It also gives everyone involved in making decisions, including employees, a lot of chances to weigh in on what goes into them before they are put into action.
Do you want staff recommendations to be a part of how you hire?
Referrals from employees are one of the best ways to find people to hire. Employee referrals are a great way to find people who are a good fit for the job and fit in with your company’s culture.
Employees know other people who would be a good fit for your company, so it makes sense that they would have some idea of what makes someone great at work. If you ask workers to recommend people they know and trust, you’ll get more applicants than if you just posted jobs online or asked HR to send out emails asking if anyone knows any qualified candidates. Also, when an employee suggests someone who ends up joining your team (and doing well), it shows that they care about helping their coworkers, which makes everyone feel valued.
Do you want your business to grow with a staff that does well and stays interested?
Your business is built on the culture of your company. It can be the difference between getting and keeping great workers and losing them to other companies with better work environments. If you want your business to grow and have a staff that does well and stays interested, you need to know how to build a good company culture.
There are many good things about having a healthy workplace: Happier employees do better work, take fewer sick days, are more productive when they are at work and are less likely to make mistakes due to stress or lack of focus (which saves the company money), and are more likely to stay with their current employer longer than someone who isn’t happy with their job overall (which means less turnover).
Do you want your business to find and keep the best employees possible?
In reality, a strong company culture is important for getting and keeping the best employees. If you’re having trouble getting and keeping the best people in your industry, it could be because of the way your company is run.
Good company culture makes employees happy, and that’s not just about perks like free lunches and happy hours (though these things can help). It’s about creating an environment where people feel valued by their coworkers and management team, enjoy their workdays, feel comfortable speaking up when they have ideas or suggestions for improvement, and eventually want to stay at your organization for a long time.
It’s more important to do the right thing than to just think about the rewards.
I already said that workers are more than just numbers. They are people who deserve to be cared for and honored.
You want them to feel like they’re important and part of something bigger than themselves. You also want them to know how much you appreciate the work they do for the business. Because of this, it’s important for employers to make sure their workers feel like they’re valued and recognized by management.
Gallup’s 2016 State of the American Workplace Report (SOAR) found that only 30% of workers were engaged at work, 17% were actively disengaged, and 52% were “not engaged” at all. This means they’re either bored or unhappy enough with their job that they don’t even try anymore. This means that there is an opportunity for companies that can create environments where people actually enjoy coming to work every day. If you can reach this goal, your company will not only save money by having fewer turnover costs, but it will also do better overall because happy employees tend to work harder than unhappy ones.
Company culture is more than just a buzzword—it can actually help your business grow. We’ve given you some tips in this article on how to build a healthy company culture and how it can help both employees and employers.